Steel Blue Media

Veterans Day | Honoring All Who Served

We take our clients and team members' safety and health very seriously. We are open for business and working with clients remotely. In some cases, we do meet in public, practicing social distancing, wearing a mask, and following CDC guidelines to the best of our ability.

The Beginner’s Guide to Rich Media Ads

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.

This was a prime example of rich media ads. A rich media ad is an excel...

What a Serial Entrepreneur Learned From Spending Nearly $1M on Facebook Ads

When it comes to Facebook ads, you might feel like you’ve won the lottery if your ads perform well. However, you couldn’t be further from the truth. In fact, I’ve spent more than $900K on Facebook ads in over 4 years. F...

3 HIGH-IMPACT MARKETING STRATEGIES

Everyone wants to be #1 … especially when it comes to marketing.
Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple.

Creating good, high-quality marketing campaigns mean crea...

How to Prevent Customer Churn

What Is Customer Churn?
Customer churn is the percentage of customers that ceased using and purchasing your organization’s products or services during a specific time frame. Churn rate is calculated by dividing the number of customers you lost during a time frame, s...

9 SEO Insights You Must Follow

SEO is actually a relatively simple technique that requires small changes based on major changes the search engines announce. I'm talking about bold, major changes because the changes really need to be major to affect your overall website rankings and SEO strategy....

11 Ways to Increase Credibility with Prospects, According to Expert Sales Reps

As a sales rep, one of your main responsibilities is building credibility with your prospects so they trust you.  Unfortunately, this is also one of the biggest hurdles reps face.

In fact, 82% of B2B decision-makers ...

4 Ways Lighthouse Customers Can Predict a Product's Future

What is a lighthouse customer?

A lighthouse customer — or an 'early adopter' — is a consumer who embraces a product soon after its launch. Lighthouse customers, as a base, typically compose 13.5% of the first 15% of consumers to adopt a...