Steel Blue Media

How to Prevent Customer Churn

What Is Customer Churn?
Customer churn is the percentage of customers that ceased using and purchasing your organization’s products or services during a specific time frame. Churn rate is calculated by dividing the number of customers you lost during a time frame, s...

9 SEO Insights You Must Follow

SEO is actually a relatively simple technique that requires small changes based on major changes the search engines announce. I'm talking about bold, major changes because the changes really need to be major to affect your overall website rankings and SEO strategy....

11 Ways to Increase Credibility with Prospects, According to Expert Sales Reps

As a sales rep, one of your main responsibilities is building credibility with your prospects so they trust you.  Unfortunately, this is also one of the biggest hurdles reps face.

In fact, 82% of B2B decision-makers ...

4 Ways Lighthouse Customers Can Predict a Product's Future

What is a lighthouse customer?

A lighthouse customer — or an 'early adopter' — is a consumer who embraces a product soon after its launch. Lighthouse customers, as a base, typically compose 13.5% of the first 15% of consumers to adopt a...

Need More Website Visitors? Get Back to Basics

Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You're worried about l...

Which Website Security Services are “Must-Haves” for Your Business?

Every single day, about 30,000 websites are hacked. These attacks come in all shapes and sizes — but they often spell financial trouble for companies that are targeted.

A cyber-attack can cost businesses roughly $200,000, not t...

The Marketer’s Guide to Using Pinterest to Grow a Business

Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.

How to Use Pinterest for Business

If you're new to Pinterest, then...

Why Salespeople Should Think Like Entrepreneurs

s the business owner of your market, your attention should be on more than just your monthly quota. You should have a solid understanding of your target market, how current and world events may be impacting your industry and customer, and what othe...

Adjusting Digital Media Strategies in a Changing Business Climate
We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally.

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments tha...